LA Based  ·  Available Nationwide  ·  RBS Certified

Karen
Diaz Bilingual, RBS-certified, and booked to make your activation convert

You are not booking a warm body. You are booking the difference between a table people walk past and a table people line up at. I turn samples into sales and foot traffic into fans, in English and Spanish, with the polish premium brands expect and the reliability they rarely get.

Spirits & Beverage English / Spanish RBS Certified Content Creator LA Based · Available Nationwide
Check availability See the work
Karen Diaz at WonderCon
RBS Certified
Karen Diaz
15+
Years turning crowds into customers
2
Languages, double your reach
1000s
Guests converted face to face
RBS
Certified, compliant day one
Karen Diaz repping Total Wireless at a field activation

What you actually care about

  • Punctual and communicative. So you never chase me or wonder if I showed.
  • Reads the room, protects the brand. So your name is safe on the floor, always.
  • Twenty years of sales instinct. So samples turn into sales, not just smiles.
  • Fully bilingual, English and Spanish. So you reach the whole room, not half of it.
  • RBS certified and compliant. So beverage activations run clean from day one.
  • Shoots content while she works. So you leave with photos and video to post, not just a staffed table.
  • Leads a team or slots right into one. So you can hand me the floor to run or drop me into your crew to make it stronger.

Where I activate

The formats brands book me for, on and off premise, LA to nationwide.

Retail & Street

Pop-ups & brand activations

Pop-up builds and brand moments that stop foot traffic and start conversations.

Floor

Conventions & trade shows

Polished presence, product story learned cold, qualified leads captured.

RBS Certified

Spirits & beverage sampling

On and off premise pours for spirits, wine, and RTD brands.

Crowd

Festivals & events

High-energy crowd work in the wild, bilingual and magnetic.

Guerrilla

Street teams

Boots on the ground, handing out, hyping up, and drawing a crowd.

Launch

Product launches

The face that makes a debut feel like an event people talk about.

In-store

Retail demos & tastings

Turning a sample into a sale, one guest at a time.

Stadium

Sports & stadium activations

Arena and stadium crowds, sponsor moments, and game-day energy that converts.

Corporate

Corporate & campus activations

On-site brand experiences for offices, campuses, and private facilities.

A sample of where I've activated

Brands that put their name next to mine. Yours could be next.

Total Wireless
CookUnity
GOT MILK
CRWD
Taimi
Create & Cultivate
PermitFlow
Lotus Plant Power
American Red Cross
WonderCon
Cadaver Comics
Kia Forum
Santa Monica Pier
Tesla
Tesla Giga Center
Reno, Nevada
LA Chamber of Commerce
SoCal Cup Winter Formal
and so much more
"We loved Karen."
The GOT MILK team

And they are not the only ones. I get rebooked constantly, because the brands I work with do not want to gamble twice.

Next could be you.

Booking a pour, a launch, a street team, or a full activation? Let's make your brand the next name on this wall.

karen@mylightmakers.com·(740) 466-5418
Check availability

In the field

Real activations, real crowds, real conversions. Proof, not promises.

Karen Diaz CookUnity
CookUnity
Karen Diaz Total Wireless · Street team
Total Wireless · Street team
Karen Diaz CRWD · Kia Forum
CRWD · Kia Forum
Karen Diaz Taimi
Taimi
Karen Diaz Cadaver Comics
Cadaver Comics
Karen Diaz Total Wireless
Total Wireless
Karen Diaz WonderCon
WonderCon
Karen Diaz Santa Monica Pier
Santa Monica Pier
Karen Diaz PermitFlow
PermitFlow
Karen Diaz Lotus Plant Power
Lotus Plant Power
Karen Diaz American Red Cross
American Red Cross

What your activation gets

Every booking comes with the same thing: your brand in the safest, sharpest hands on the floor.

Content, built in

I shoot photo and video while I work, so you walk away with same-day posts, not just a staffed table. Your ambassador and your content creator in one booking.

Spirits & beverage sampling

RBS certified and ready to pour day one. Tequila, whiskey, wine, RTD, on and off premise, fully compliant, zero risk to you.

Bilingual crowd engagement

Fluent English and Spanish, so you reach the whole room instead of half of it.

Trade shows & conventions

Your product story learned cold and delivered polished, with qualified leads walking away sold.

Face-to-face sales & closing

Twenty years of sales instinct reading what each guest wants, then closing it.

Team lead & on-site management

The lead who keeps your floor running and your client calm, so nobody has to hover.

Reliable, every time

Punctual, professional, own vehicle. The no-show risk you were bracing for, gone.

A recap that makes you look good

The night of your event you get hero photos, standout moments, and a read on what converted, so you shine for whoever you answer to.

Lead capture, built in

Sign-ups, samples, and standout conversations logged, so you walk away with data and warm leads, not just a busy afternoon.

Let's collaborate

Let's make your next activation the one they remember

Got an activation, a launch, or a brand moment coming up? Tell me the brand, the market, and the dates, and I will show you exactly how I make it land. I reply within a few hours and hold your date while we talk.

karen@mylightmakers.com (740) 466-5418 Los Angeles, CA
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